Retail development

The city of Jena has updated its "Concept for the development of the retail network in the city of Jena" from 1999 and the "Local supply concept Jena 2015" in a new format as the "Retail development concept Jena 2025".

The "Retail Development Concept Jena 2025" was confirmed by the Jena City Council on 17.06.2015 under resolution number 15/0415-BV.

The concept is based on an extensive development process.

In addition to a city-wide analysis of the retail stock, an examination of the retail functions in the city's planning areas, a survey of households from the city of Jena and the Jena retail market area on their expectations, but also on existing deficits from their point of view, a survey of retail companies on their assessment and their suggestions for future retail development, recommendations for developments in the individual planning areas are presented.

Conclusion on retail development to date

• The central service areas are the main pillars of the retail network for securing a consumer-oriented supply.
• The total sales area has increased by 14.8 % since 2000.
• The sales area of the "city center" has been continuously increased since 2000, but a short A-location in Löbderstraße is complemented by other, spatially unconnected or insufficiently connected locations of a lower category.

In addition to this largely positive conclusion, however, the loss in retail centrality since 2001 from 131.6 % to 112.0 % in 2014 must also be noted.

This is where the inner city concept developed in the concept with its four scenarios comes in, which in scenario 4 aims to clearly develop the inner city as a high-quality retail focus in the inner city center structure.

The aim of the development concept is to create good framework conditions for strengthening and stabilizing Jena's retail stock and providing reliable planning information for companies interested in relocating here.

The development was accompanied by a project-accompanying working group, which included representatives from the various specialist departments of the administration as well as representatives from the parliamentary groups of the Jena City Council, chambers and associations, Jena retail companies and regional planning.